- "Makes you go ape"
- ―Slogan
A bottle of Kong whiskey
Kong is a brand of whiskey. The drink's mascot, which is printed on the bottle labels, is a screaming ape.
Advertising[]
Many advertisements for Kong can be found on the Roscoe Street Station's walls in 2001. Some are also put in Lupino's Hotel. They feature a painted half man-half ape, implying that drinking Kong turns one into an ape, as per its slogan.
World use[]
By 2011, Max Payne has become an alcoholic and is often seen drinking Kong whiskey.
Multiplayer[]
In Max Payne 3's Multiplayer, the label is used as a representation of an emblem behind ranks 1-20.